Black Diamond Games

Black Diamond Games1950 Market Street, Suite EConcord, CA 94520925-681-0600http://www.blackdiamondgames.com/I visited Black Diamond Games the week before Christmas. This place is like the Gap of game stores - clean, well-lit, organized, and attractive. It's a huge store and completely outfitted in matching new light-wood fixturing, which looks great.Black Diamond Games has a large gaming space in the back (around 6 or 8 tables if I remember correctly) with framed gaming posters on the walls. Their strength is their appeal to the everyday customer: without being a "mall store" that focuses exclusively on board games, they intelligently merchandised the store to open with the broadest appeal and narrow in the back to the more gamer-specific products. This is the kind of store that will bring new blood to the industry.Their RPG section in particular is focused on newer releases without a lot of distractions or old product. They are tuned in enough to industry promotions to have downloaded and displayed our "Out With The Old, In With The New" promotional materials. They have a neat, organized Goodman Games section with a good selection of 4E and a dwindling selection of 3E. And best of all, they have a "mom chair." My wife could read ladies' magazines for an hour while she waited on me to look around!_________________Joseph Goodman Goodman Games http://www.goodman-games.com/